To build a high-performing online store, a great place to start is by learning from the best ecommerce websites in the world. These platforms have mastered simple navigation, persuasive layouts, fast checkout processes, strong visuals, and powerful user experiences that convert browsers into buyers. In this blog, we’ll explore 10 best ecommerce websites you can study to improve your own design and conversion strategy.
1. Apple
Platform: Custom-built
Industry: Electronics & Technology
Apple’s website is a benchmark for premium and minimalist design. Every page emphasizes clean layouts, intuitive navigation, and high-quality visuals. The interactive product previews allow customers to explore features seamlessly. CTAs are strategically placed, making it easy for users to take action. Overall, Apple’s site blends elegance with functionality to create a smooth shopping experience.
What’s best about this ecommerce website:
- Minimalist design that highlights products
- Smooth and interactive product previews
- Clear, action-oriented CTAs
- Consistent brand experience across all pages
- Fast, intuitive navigation for desktop and mobile users
2. Allbirds
Platform: Shopify
Industry: Footwear & Apparel
Allbirds focuses on sustainability, reflected through earthy colors, clean layouts, and concise content. The website tells a story about eco-friendly materials and the brand’s mission. Product pages highlight key features, size guides, and lifestyle photography. Navigation is simple, and the checkout process is streamlined. The site successfully combines branding with a user-friendly shopping experience.
What’s best about this ecommerce website:
- Eco-friendly and visually appealing design
- Clean and minimal layouts
- Storytelling about brand values
- Simple and smooth checkout process
- Easy-to-navigate product pages
3. Glossier
Platform: Shopify
Industry: Beauty & Skincare
Glossier’s website is soft, approachable, and visually minimal. Pastel tones, lifestyle imagery, and product storytelling create an inviting experience. Product pages are simple, informative, and focused on user engagement. The site encourages exploration with curated collections and educational content. Overall, Glossier balances aesthetic beauty with usability.
What’s best about this ecommerce website:
- Minimalist and visually soothing design
- Engaging lifestyle imagery
- Product storytelling for emotional connection
- Informative and concise product pages
- User-friendly navigation and browsing experience
4. Nike
Platform: Custom-built
Industry: Sportswear & Footwear
Nike uses bold visuals and immersive design to connect with its audience. Lifestyle photography, interactive product displays, and dynamic recommendations enhance engagement. Pages are easy to navigate, and personalized content ensures a tailored experience. The site also effectively balances storytelling with product information. Overall, Nike inspires users while driving sales.
What’s best about this ecommerce website:
- Bold and energetic visuals
- Interactive product displays
- Personalized product recommendations
- Clear and intuitive navigation
- Storytelling that strengthens brand connection
5. Casper
Platform: Shopify
Industry: Mattresses & Sleep Products
Casper’s site is clean, modern, and informative. Lifestyle imagery, sleep guides, and graphics explain product benefits. Navigation is intuitive, and CTAs are prominent to encourage purchase. Product pages provide clear specifications and highlight key features. Overall, Casper creates a stress-free and educational shopping experience.
What’s best about this ecommerce website:
- Modern, minimalistic design
- Informative product pages with visuals
- Clear and prominent CTAs
- Smooth navigation and user flow
- Educational content to support purchase decisions
6. Fenty Beauty
Platform: Shopify
Industry: Cosmetics & Beauty
Fenty Beauty emphasizes inclusivity and diversity. The website showcases products for all skin tones with lifestyle photography and tutorials. Navigation is intuitive, making it easy to explore products. Product pages are visually appealing and informative. Overall, the site engages users while promoting the brand’s inclusive identity.
What’s best about this ecommerce website:
- Inclusive product representation
- Clean and visually appealing layout
- Engaging lifestyle imagery
- Informative product pages with tutorials
- Easy and intuitive navigation
7. Harry’s
Platform: Shopify
Industry: Personal Care & Grooming
Harry’s website features a modern, minimal design and concise content. Product pages clearly explain features, benefits, and ingredients. Lifestyle imagery makes the shopping experience relatable. Navigation is simple, and the checkout process is fast. Harry’s is the best ecommerce website that balances design with practical functionality.
What’s best about this ecommerce website:
- Minimal and modern aesthetic
- Clear product descriptions and benefits
- Lifestyle-focused visuals
- Easy-to-use navigation
- Streamlined checkout process
8. Staud
Platform: Shopify
Industry: Fashion & Apparel
Staud uses trendy visuals, clean layouts, and bold typography. Product pages include collections and seasonal items with high-quality photography. Navigation is smooth and browsing is engaging. The site emphasizes brand storytelling throughout. Overall, Staud offers a stylish and interactive shopping experience.
What’s best about this ecommerce website:
- Trendy and stylish design
- High-quality product photography
- Smooth browsing experience
- Strong brand storytelling
- Clean and organized layout
9. Burrow
Platform: Shopify
Industry: Furniture & Home Decor
Burrow’s website combines lifestyle imagery with functional product displays. Users can explore customization options and detailed product specifications. Navigation is intuitive, and CTAs are clear. The site inspires shoppers with visual context for furniture placement. Overall, Burrow delivers a seamless and engaging shopping experience.
What’s best about this ecommerce website:
- Lifestyle-focused product presentation
- Customization options for products
- Clear and actionable CTAs
- Intuitive navigation and layout
- Detailed product specifications
10. Holderness & Bourne
Platform: Shopify
Industry: Clothing & Apparel
Holderness & Bourne showcases timeless, stylish clothing with high-quality photography and clean layouts. Product pages provide material details, sizing information, and styling tips. Lifestyle imagery inspires outfit ideas. Navigation is straightforward, and the checkout process is smooth. Overall, the site creates a premium and easy-to-shop experience.
What’s best about this ecommerce website:
- Elegant clothing presentation
- High-quality lifestyle photography
- Clear product details and sizing guides
- Straightforward navigation
- Smooth and efficient checkout process
What These Best ECommerce Websites Show About Successful Design
Although these websites serve different audiences, they share a few powerful design principles:
- Keep navigation simple and intuitive
- Display product value and pricing clearly
- Use strong visuals and high-quality images
- Build trust through reviews, ratings, and guarantees
- Optimize for mobile browsing
- Reduce steps in the checkout process
- Personalize wherever possible
These lessons are universal and apply whether your store is new or already running.
How to Apply Their Strategies to Your Store
You don’t need a massive budget to improve conversions. Start with:
- Using clean, simple layouts
- Adding trust signals like reviews and badges
- Improving product photography
- Making CTAs bold and action-based
- Reducing checkout steps
- Prioritizing mobile layout
- Communicating shipping and price clearly
Even small design improvements can build trust, increase engagement, and boost overall sales.
FAQs
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What makes the best ecommerce websites high-converting?
Fast navigation, strong visuals, clear information, and a smooth checkout process.
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Do product reviews increase sales?
Yes, they build trust and reduce hesitation.
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Why is mobile design important?
Most online shoppers now browse and buy using mobile devices.
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How do big brands keep checkout simple?
By removing unnecessary steps and focusing on speed and clarity.
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Can small stores learn from big best ecommerce websites?
Absolutely. Their proven strategies can be applied even on a small scale.
Conclusion
The best ecommerce websites succeed because they focus on user needs, clarity, and a seamless buying journey. By studying these top-performing platforms, you can apply proven design principles to your own store and create an experience that turns more visitors into paying customers. With consistent improvements, your best ecommerce websites can become just as effective and conversion-focused as the industry leaders.
Ready to boost your online store’s performance? Start implementing the design and conversion strategies used by these best ecommerce websites today and watch your sales grow!
