Want to find out what’s holding your website back from ranking higher? The right SEO checker can show you instantly. Finding the SEO checker tools is crucial for analyzing your website’s performance, uncovering hidden errors, and improving your Google rankings. Whether you’re a business owner or an SEO beginner, using the right SEO checker ensures your website stays optimized and competitive.
In this guide, we’ll explore the SEO checker tools, so you can take data-driven actions to boost visibility, attract organic traffic, and strengthen your SEO strategy.
What is a Website Audit Tool?
A website audit tool is a specialized SEO checker that analyzes your website to identify errors that affect performance and rankings. It scans technical factors such as page speed, broken links, and mobile usability, and evaluates on-page and off-page SEO.
By using a website audit tool, you can easily uncover issues that limit your visibility on search engines and get actionable recommendations for improvement – ensure their websites are optimized and ready to rank higher on Google.
Best SEO Checker Tools
Finding the best SEO checker can feel overwhelming — but don’t worry, we’ve researched for you. Let’s explore the top-performing SEO checker tools that can transform your website’s visibility and give you an edge in search results.
1. SEMrush
SEMrush is one of the most trusted SEO checker tools available to businesses and marketing professionals. The tool offers keyword research, backlink analysis, competitor tracking, and content optimization — all in a single dashboard. It’s ideal for agencies, e-commerce stores, and SEO professionals looking to stay ahead in Google rankings.
SEMrush Pros:
- Excellent keyword research and competitive analysis tools.
- Detailed backlink tracking and domain comparison.
- Integrates with Google Analytics and Google Search Console.
SEMrush Cons:
- Pricing can be high for beginners or small businesses.
- Daily keyword limits in lower plans.
- Local SEO features could be more advanced
SEMrush Pricing:
- Starter plan is $129.95/month – free trial available for limited features.
2. Ahrefs
Ahrefs is one of the most powerful SEO checker tools designed for website owners and SEO specialists. It offers an in-depth Site Audit that scans your website for technical and on-page issues, analyzes backlinks, and tracks competitor strategies. It provides actionable data to improve visibility and enhance your SEO strategy.
Ahrefs Pros:
- Excellent backlink analysis and link-building insights.
- Detailed keyword research with accurate search volume data.
- Competitor analysis helps identify ranking opportunities.
Ahrefs Cons:
- Subscription costs may be high for small businesses.
- Limited free version.
- Some features may feel complex for beginners.
Ahrefs Pricing:
- Lite Plan is $99/month – No free version, but trial plans are sometimes offered.
3. SE Ranking
SE Ranking is an SEO checker tool that provides site audits, keyword tracking, and backlink analysis in one platform – with budget-friendly pricing. The tool’s intuitive dashboard displays real-time data on crawl errors, meta tags, and page performance, making optimization effortless. SE Ranking ensures your website stays optimized and ready to rank higher in search engines.
SE Ranking Pros:
- Affordable pricing with flexible plans.
- Accurate keyword and rank tracking.
- Easy-to-use interface for beginners.
SE Ranking Cons:
- Data updates can be slower on lower-tier plans.
- Limited integrations with external tools.
- Slightly fewer advanced metrics than Ahrefs or SEMrush.
SE Ranking Pricing:
- Essential Plan at $55/month – free trial available for limited features.
4. Google Search Console
Google Search Console is a free SEO checker tool provided by Google that helps you monitor, maintain, and troubleshoot your website’s presence in search results. It offers detailed insights into search performance, indexing issues, and keyword visibility. It’s essential for every website owner who wants to understand how Google crawls and ranks their pages – ensure their site meets Google’s SEO best practices.
Google Search Console Pros:
- Completely free and easy to use.
- Detects indexing and crawling issues quickly.
- Helps identify mobile usability and structured data errors.
Google Search Console Cons:
- Limited historical data (16 months).
- No backlink monitoring outside your own site.
- Reports can be basic for advanced SEO users.
Google Search Console Pricing:
- Free
5. Google PageSpeed Insights
Google PageSpeed Insights is a free SEO checker tool that measures how quickly your website loads and analyzes key performance metrics like Core Web Vitals, server response time, and image optimization – to improve your site’s loading speed and user experience. It’s ideal for developers, marketers, and business owners who want to create a fast, smooth, and search-engine-friendly website.
Google PageSpeed Insights Pros:
- 100% free and easy to use.
- Offers detailed performance scores for desktop and mobile.
- No installation or account needed.
Google PageSpeed Insights Cons:
- Doesn’t provide keyword or backlink data.
- Results vary depending on testing conditions.
- Limited SEO insights beyond speed.
Google PageSpeed Insights Pricing:
- Free
6. Screaming Frog
Screaming Frog is a powerful desktop-based SEO checker tool that performs technical audits of your website. It crawls every page to detect broken links, redirect chains, duplicate content, and missing metadata – optimize your site for better performance. It’s ideal for SEO professionals and developers who want complete visibility into a website’s health and structure.
Screaming Frog Pros:
- Detects duplicate pages, missing tags, and broken links.
- Exports data into Excel or Google Sheets for analysis.
- Fast crawling even for large websites.
Screaming Frog Cons:
- The interface may feel technical for beginners.
- Lacks keyword tracking or backlink analysis.
- The free version has crawl limits.
Screaming Frog Pricing:
- Free Version can crawl up to 500 URLs, and the paid License is £199/year
7. SEOptimer
SEOptimer is a powerful SEO checker tool that provides quick, detailed website audits. It scans your site for on-page SEO, backlinks, usability, performance, and mobile responsiveness, giving you a clear score for optimization, without complex dashboards. It also allows users to generate branded white-label reports, making it a favorite among digital agencies — all without the steep learning curve.
SEOptimer Pros:
- Fast and user-friendly interface.
- Generates professional white-label SEO reports.
- Offers browser extensions for quick audits.
SEOptimer Cons:
- Lacks advanced keyword and backlink tracking.
- The free version includes limited data.
- Less suitable for enterprise-level SEO audits.
SEOptimer Pricing:
- Free Plan with limited features and DIY SEO Plan for $19/month
8. RankMath
Rank Math is a powerful SEO checker and WordPress plugin designed to help you optimize every page of your website. It analyzes on-page SEO elements in real time, suggesting improvements for keywords, titles, readability, and meta descriptions. Rank Math helps your site perform better in search engines and boost visibility effortlessly.
RankMath Pros:
- Offers real-time on-page SEO analysis.
- Includes schema, redirection, and sitemap tools.
- User-friendly dashboard for beginners.
RankMath Cons:
- Only available for WordPress sites.
- Occasional plugin conflicts with other tools.
- Limited customer support on the free plan.
RankMath Pricing:
- The free Plan will include core SEO features and keyword optimization, and the Pro Plan $69/year
9. Moz
Moz is a leading SEO checker tool that helps businesses improve their search visibility through site audits, keyword tracking, and backlink analysis. Known for its easy-to-use interface, on-page issues, spammy backlinks, and ranking opportunities with the Domain Authority (DA) metric for measuring website strength, make smarter SEO decisions and grow your organic presence.
Moz Pros:
- Accurate Domain Authority and Page Authority metrics.
- Excellent keyword research and rank tracking.
- Great for local SEO and link analysis.
Moz Cons:
- Limited backlink database compared to Ahrefs.
- It can feel pricey for small businesses.
- No content optimization suggestions.
Moz Pricing:
- Free Plan has limited access to keyword and link analysis, and the starter Plan $99/month
10. Ubersuggest SEO Analyzer
Ubersuggest SEO Analyzer is an SEO checker tool created by Neil Patel that helps you perform in-depth website audits, track keywords, and analyze backlinks. It provides insights into your site’s technical health, on-page performance, and competitive landscape. Ubersuggest’s keyword suggestions and content ideas feature make it ideal for creating SEO-friendly content to improve visibility and drive organic growth efficiently.
Ubersuggest Pros:
- Affordable and beginner-friendly pricing.
- Offers keyword, backlink, and site audit features.
- Provides AI-based content ideas and SEO suggestions.
Ubersuggest Cons:
- Limited keyword database compared to premium tools.
- The free plan offers restricted daily searches.
- Lacks advanced reporting options.
Ubersuggest Pricing:
- Free Plan has basic site audits and limited keyword searches, and the Individual Plan $29/month
How to Choose the Right SEO Checker Tool
Selecting the right SEO checker tool depends on your website’s goals, scale, and expertise — from keyword tracking to technical audits — but not all are ideal for your needs. The right SEO checker doesn’t just find problems – actionable insights to grow your traffic and strengthen your online presence. Here are some factors that you need to know:
- Define Your Goals
- Check Accuracy
- Ease of Use
- Integration Options
- Compare Pricing
Quick SEO Audit Checklist for Beginners
A Quick SEO Audit Checklist helps beginners identify the most important areas to improve their site’s performance. By checking on-page, technical, and user experience factors, you can quickly enhance visibility in search results — helping you attract more visitors and convert them into loyal customers. Quick SEO Audit Checklist for Beginners (Key Points):
- Page titles & meta descriptions
- Mobile-friendliness
- Site speed
- Broken links
- Backlinks and keywords
- Image optimization
Conclusion
A reliable SEO checker helps you identify issues, improve rankings, and grow faster. Start your audit today, boost visibility, and watch your website dominate search results. Contact us now and use the best SEO checker tools today, and start your free audit now!
